I have always been interested in understanding people and their motivations. This curiosity led me to study journalism, and then work in the field of marketing. I quickly realized that customers are not always rational when it comes to making purchase decisions- many times, emotion plays a huge role. This is why I am so passionate about product evaluation. It is essential to take all factors into account when assessing a product- its features, its price, but also how it makes the customer feel. I believe that every product should be evaluated fairly and objectively, so that the best option can be chosen by the consumer.
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